The Most Common pertinent famous people Debate Isn't as Black and White as You Might Think
http://solentdeal.co.uk/The-Nine-Greatest-Celebrity-Videos-Errors-You-Can-Easily-Avoid.html
Celebrity advertisements are very effective in creating this perception of quality in the eyes of the consumer. He talks to everyone like he's known them forever, drives a big pick-up truck, and he's always smiling.